"Alternativ and Guerilla marketing. PR and production. These are just terms. Until we create an effective campaign for you of which will be written and spoken." Roman Drnovec, project manager of Entrypoint
Entrypoint is a way of approaching reality and being able to generate original solutions regardless if it is in the area of business, marketing, PR and design.
Standard approach is taking past experiences and learned methods and then taking the task/challenge at hand and taking mold the challenge to fit the past experience and method. Entrypoint takes the challenge with all its visible AND invisible nuances and then lets the challenge dictate the way it should be solved thus reaching solutions that would otherwise be hidden.
Through Entrypoint, clients get an original, but very naturalistic solution that in the end is more effective from all sides (cost, impact, effectivity)